The study also notes that DNVBs have grown in many FMCG categories , first in segments with high online penetration (apparel, furniture, etc.), then in…
This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks (organic, paid, influence). However, the strength of…
All on scheduled dates. For the consumer, it’s marvelous since he says goodbye to single-use plastic canisters and removes a mental burden: that of picking…
An example that comes to mind is that of the brand , which stood out by selling a single and unique mattress on the Internet.…
Even if this article is dedicated to digital brands, it’s quite rare to hear “digital” and “cleaning products” in the same sentence! is subscription-based and…
The study also notes that DNVBs have grown in many FMCG categories , first in segments with high online penetration (apparel, furniture, etc.), then in…
DNVBs (more than 715 DNVBs listed at the time of writing these lines). 1) What is a DNVB? The acronym DNVB was coined by Andy…
Probably because DNVBs have been on the rise for a few years. The number of DNVBs doubled in France between 2019 and 2022: they went…
Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today, I’m back with you for the second part of my episode…
the founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e-merchants. We also have to work on the brand…
Do we know our client well enough to build USPs that will really capture their attention and interest? Do we communicate on the product benefits…
constructive feedback, is simply to leave a review (preferably 5 stars) on Apple Podcasts. You can also share this podcast around you. I’m sure you…