This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks (organic, paid, influence). However, the strength of the DNVBs does not only lie in their product or their perfect mastery of social media. She finds herself elsewhere. The firm presents two major advantages of the DNVBs in a study published on their site : The verticalization of the entire value chain (manufacturing and distribution) allowing DNVBs.
to capture a larger share of profits
And thus increasing their margins up to twice as. Much as other traditional e-commerce platforms Management of operations strictly oriented around data , often coupled with an economic model favoring repetition and retention (such as subscriptions) capable of ensuring sound economic indicators (low acquisition cost or high CAC/LTV ratio) . The study also Brunei Business Email List notes that DNVBs have grown in many FMCG categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. with a high purchase frequency (beauty, health, etc.). In the rest of this article.
we will see together the more pronounced
diversification of the DNVB business sectors in France through an infographic produced by the Digital Native Group Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expenses BOOK A CALL 2).
3 examples of inspiring DNVBs Before telling you more specifically about DNVBs and the common characteristics they share, let me give you 3 examples of DNVBs that you may be familiar with. All of them B2C Reviews have quite a different story that is worth knowing! Bobbies Bobbies is a Parisian shoe and leather goods brand. This is one of the first DNVBs to appear in France in 2010! It was born from the association of two very good friends, Antoine and his partner Alexis who, at the time, could not find moccasins that they liked.