Probably because DNVBs have been on the rise for a few years. The number of DNVBs doubled in France between 2019 and 2022: they went from 344 to 715, with 123 new brands born in 2022, i.e. a growth of 21% compared to 2021. This is all the more impressive when you know that the average turnover of a DNVB stands at 5.48 million euros in 2022, up 19% compared to 2021! You surely know even Jimmy Fairly… These brands have been around for barely 10 years for the most part and you see them everywhere on social media.
They were born in the digital age and it
is thanks to digital channels that they have experienced such strong growth. They have a branding that stands out and speaks to you. And they offer a slick, cool, trendy product . A product whose Afghanistan Business Email List perceived value seems so much higher than its price. Buying from these brands is also a very pleasant experience strong growth. They have a branding that stands out and speaks to you. And they offer a slick, cool, trendy product.
A product whose perceived value seems so
much higher than its price. Buying from these brands is also a very pleasant experience . You receive your product on time, in quality packaging and sometimes even with a handwritten thank you note. I have just given you a broad outline of the DNVB experience. But, many other things characterize these brands. You will discover in this article: What is B2C Reviews a DNVB? (Finally a clear and exhaustive definition!) 3 examples of inspiring DNVBs (in my opinion) The 7 characteristics shared by DNVBs that have managed to exceed one million euros in annual turnover The 6 growth levers (online and offline) of the DNVBs The 2022 panorama of French.
DNVBs (more than 715 DNVBs listed at the time of writing these lines). 1) What is a DNVB? The acronym DNVB was coined by Andy Dunn to describe this business model he invented with Brian Spaly when they created their Bonobos brand in 2007. He first appeared in The Future of Retail: The Rise of V-Commerce , an article Andy Dunn wrote in May 2016, in Medium. DNVB stands for Digitally Native Vertical Brands . We already find 2 interesting terms in this name and which allow us to better understand them: Digitally native : We are talking about “digital” brands and therefore born in the digital age.
These are brands that launch online first and whose majority of turnover will remain on e-commerce. Vertical : the notion of verticality. These brands sell directly to their consumer via an online sales site without going through a third party. They try to limit as much as possible the number of intermediaries for the manufacture and distribution of the product. But still ? They initially offer a smaller (niche) product offering for a well-defined market segment. They are thus adopting a strong position in this market segment to conquer it quickly. As I said, the distribution of DNVBs most often starts online . They are also founded, most of the time.