An example that comes to mind is that of the brand , which stood out by selling a single and unique mattress on the Internet. Their offer is very simple, which consists of delivering the mattress to the customer for a 100-night trial. It is with this simple value proposition that has grown wildly since its inception in 2015. The founder of , Julien Sylvain, explains in this interview how complicated the bedding market is: too wide an offer, technical jargon, significant price differences from one store to another, etc. In short, the jungle.
With a niche offering, DNVBs can reduce
distribution costs and put more value into the product , allowing them to offer a quality product at a lower price than the competition. Of course, DNVBs looking to grow will then diversify their Bhutan Business Email List range and add other products as has done with the sofa bed, pillow, duvet, bed linen, box spring, etc. #2 – Customer experience Customer experience is one of the central points of the DNVB experience. DNVBs seek to optimize the customer experience in every way possible and imaginable.
They will seek to satisfy the customer
starting with rapid delivery of the product and post-purchase follow-up. Thomas , the founder of , explained to me, for example, that his brand seeks to multiply the points of contact with the customer , before and after the purchase. (Remember the written message I received from Horace after my purchase.) The brand proactively seeks opinions on its product and the things that are less popular. And does not hide it. A page on their site is dedicated to their approach to customer experience.
The ultimate goal is to satisfy the customer and sometimes even to have a co-creation approach. #3 – Proximity to their customers The DNVBs seek to co-construct. They seek to involve B2C Reviews their customers in their development and sometimes even that of their next offers. This is why they develop communities on social media around their brand, their common values and their products. Shanty founded the Shanty Biscuits brand . It was she herself who boosted her brand’s notoriety via Instagram by creating a strong community. It is very simple. Even today, Shanty takes care of her brand’s Instagram account as she explained to me in (another) episode of my podcast . She responds to comments and private messages she receives from her community. Maybe not all of them, but she has the merit of still doing so today.