The study also notes that DNVBs have grown in many FMCG categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. with a high purchase frequency (beauty, health, etc.). In the rest of this article, we will see together the more pronounced diversification of the DNVB business sectors in France through an infographic produced by the Digital Native Group Are your Facebook advertising campaigns perfectly optimized ?
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the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expenses BOOK A CALL 2) 3 examples of inspiring DNVBs Before telling you more specifically about DNVBs and the Bahrain Business Email List common characteristics they share, let me give you 3 examples of DNVBs that you may be familiar with. All of them have quite a different story that is worth knowing! Bobbies Bobbies is a Parisian shoe and leather goods brand.
This is one of the first DNVBs to appear
in France in 2010! It was born from the association of two very good friends, Antoine and his partner Alexis who, at the time, could not find moccasins that they liked. So they launched in April 2010, in an apartment, a private sale of spiked moccasins. And in one day, they managed to sell no less than 500 pairs simply thanks to their network and a Facebook Group. It was with this product that the brand entered the shoe market, as Antoine , the co-founder of Bobbies, explained to me in my podcast . Today, Bobbies offers all types of shoes for all tastes for both men and women. The brand has also developed its collection of leather goods.
With each collection, the brand manages to reinvent itself and offer new styles that we have never seen before on B2C Reviews their site! They also have several points of sale in Paris, London and Amsterdam. Proof that DNVBs do not generate 100% of their turnover, but we will come back to this later in this article! Breathe You have surely discovered the natural deodorants of the Respire brand by the charming Justine . Respire is a DNVB which was founded much later than Bobbies, but which is just as well known to the French. How is it possible ? In 2 words: storytelling and community.
Very quickly, Respire became known through an extremely well-prepared crowdfunding campaign by Justine and her teams. Justine’s storytelling is poignant and made us reconsider the consumption of deodorants found in supermarkets. Helped by the community of athletes who followed Justine on Instagram , the brand has gradually developed its own community which is now stronger than Justine’s own community! Since then, the Respire brand has developed other ranges.