It is also possible that Facebook uses to compensate for the lack of data from iOS 14 users who refuse iOS tracking. This data could also be returned partially and according to a different attribution window… In both cases, Facebook will display a small annotation next to the indicator to indicate whether the data is “partial” or statistically modeled. Starting with the iOS 14 rollout, you will only be able to optimize your campaigns.
These events will be automatically classified
by Facebook from the most important to the least important (eg purchase Only the event with the highest priority will be collected if the user refuses France Business Email List tracking on iOS 14. You can always To discover in detail ALL the direct and indirect consequences, I invite you to read this very complete help page on
For now, we know a lot about the consequences (direct and indirect) of the iOS 14 update.
Quite frankly, it’s hard to know when in the Facebook or Instagram app if they agree to be tracked in apps and websites owned by other companies?
However you can also estimate the
potential impact on your campaigns.
For this, I advise you to go to your good old Google Analytics.
Once you are there: Go to the “Audience” tab
Then look for the “Mobile” report then “Device” Once you are there, click on “operating system”.
Last March, there were 33,926 sessions on my site on an iOS device.
In total, there were 156,125 sessions on B2C Reviews my site, which means that iOS traffic represents about 20% of my overall traffic.
Good news, Google Analytics is not likely to disappear!
Facebook has already written (but sparsely illustrated) article on what to do before the iOS 14 update rolls out.
In this article, I will focus on the 2 most important measures:
Domain verification Configuring the aggregate event measurement tool
I will now explain to you step by step how to implement them.
Before 2021, I had never made the link between my domain name (eg: daniloduchesnes.com), the and performance campaigns.
Since the iOS 14 update, domain verification is now essential to continue launching campaigns with the “conversions” objective.
Facebook simply explains this: “This action is essential for companies with pixels used by multiple personal advertising accounts or Business Manager. Domain verification will ensure there is no disruption, immediate or future, to the configuration of conversion events.
Before you start, know that:
If your pixel is configured on several domain names, you will need to verify both (eg: daniloduchesnes.com and dhsdigital.eu)
Subdomains (ex. training.daniloduchesnes.com) will be part of the verified domain,
You can of course verify your domain if your domain is hosted on most third-party platforms etc.). Just follow the procedure described by these platforms.