Facebook also expects the iOS 14 update to have a very negative impact on the effectiveness of iOS app install campaigns. First of all, you should as recommended by Facebook, otherwise you will no longer be able to run app install campaigns or even measure their performance.
What’s even more annoying is that you’ll have to later).
Same ad account can be associated
Of 9 iOS 14 campaigns at a time (don’t ask me why!) Each campaign can contain up to 5 ad sets with the same delivery optimization Only auction is available as a media buying type Please note that these limitations only apply Finland Business Email List to app install campaigns on iOS 14. Your other app install campaigns will not be affected.
Now let’s talk about the indirect
Consequences of the iOS 14 update and which concerns ALL advertisers. First of all you should as recommended by Facebook. Otherwise you will no longer be able to run app install campaigns or even measure their performance.
Until January 19 2021 the default attribution model was
A conversion will be attributed to your campaigns if it occurs. Up to one day after the user B2C Reviews sees your ad or up to 28 days after clicking on your ad.
In other words, if I click on your ad on April 1 and purchase from your site on April 25, Facebook attributes the purchase to your ad
Effective January 19, 2021, the default attribution model has changed to
What Facebook used to call the attribution window.
Using my example my purchase on your site on April 25 will NO LONGER be. Attributed to your ad since the default attribution model counts conversions up to 7 days after the click.
As Facebook explains on its Advertiser Helpers page. “This new attribution metric ensures that the conversions measured are the same as those used for campaign optimization, and provides more clarity when analyzing ad performance. Can see the parameter used for reporting and optimizing their ad results.