It was with this product that the brand entered the shoe market, as Antoine Bolze, the co-founder of Bobbies, explained to me in my podcast . Today, Bobbies offers all types of shoes for all tastes for both men and women. The brand has also developed its collection of leather goods. With each collection, the brand manages to reinvent itself and offer new styles that we have never seen before on their site! They also have several points of sale in Paris, London and Amsterdam. Proof that DNVBs do not generate 100% of their turnover.
but we will come back to this later in
this article! Breathe You have surely discovered the natural deodorants of the Respire brand by the charming Justine . Respire is a DNVB which was founded much later than Bobbies. But which is Iraq Business Email List just as well known to the French. How is it possible ? In 2 words: storytelling and community . Very quickly, Respire became known through an extremely well-prepared crowdfunding campaign by.
Justine and her teams Justine’s storytelling is
poignant and made us reconsider the consumption of deodorants found in supermarkets. Helped by the community of athletes who followed Justine on Instagram , the brand has gradually developed its own community which is now stronger than Justine’s own community! Since then, the Respire brand has developed other ranges of products such as solid shampoos, toothpastes, face creams, etc. Always made and designed with the same “recipe” as their first successes: clean, effective and B2C Reviews natural formulas! SPRING is a digital brand of clean and effective detergents and maintenance products, delivered directly to your mailbox. Even if this article is dedicated to digital brands, it’s quite rare to hear “digital” and “cleaning.
products” in the same sentence! is subscription-based and you can order all of your home care and laundry products on their site, which are delivered to you in great little cardboard boxes and straight to your mailbox. All on scheduled dates. For the consumer, it’s marvelous since he says goodbye to single-use plastic canisters and removes a mental burden: that of picking up his detergent at the supermarket. Laure Favre, the co-founder of the brand, explained to me on my podcast that this is precisely the mission of : to bring.
about positive change in a market that is not changing much and which is dominated by a few large groups. We can say that it is a success since they achieved the feat of exceeding 200,000 orders in the 1st year! So much for these examples of DNVBs that inspire me! DNVBs differentiate themselves from more traditional e-commerce brands in many other ways. I invite you to discover some of the characteristics shared by the DNVBs. 3) The 7 characteristics shared by DNVBs Before starting this part.