More often than not the price of a DNVB will be less than that of a traditional brand for a product of the same quality because DNVBs will cost savings because they do without intermediaries as well for the purchase of raw materials, both for the manufacture and for the marketing of their products. This is what the founder of explains again in this interview.
the price of a good Ikea mattress a product
that is of equivalent quality to a mattress that would be sold for €1,500 or €2,000 in a specialized bedding store. » In addition, DNVBs will often justify their fair price by transparency on the origin of Israel Business Email List their products and the manufacturing costs. This allows brands like Respire to sell deodorants at higher prices than other major brands.
Committed brands Another characteristic
that we find a lot in the DNVBs: very strong ecological and societal commitments. This is not the case with all DNVBs however. This is why these brands are transparent about the origin of their products and their manufacturing process, which makes it possible to emotionally reach consumers (Millennials) who are more sensitive to this discourse. For some of them, natural, organic and ecological values are at the heart of their marketing discourse. For others, these are commitments they make with the packaging and materials of their products. Others support.
associations by donating part of their profits to them. #6 – An exciting storytelling DNVBs tell stories that touch you emotionally, most often through the voice of their founder. What are these stories B2C Reviews about? First, they express their “why” and the raison d’être of the brand. Next, you are told about an ideal vision of the world. DNVB wants to create products that are better for the planet. We also tell you about the genesis of the product: where it comes from. What it represents, the manufacturing process, the guarantees, etc. Where are these stories published? They are found in.