what it represents, the manufacturing process, the guarantees, etc. Where are these stories published? They are found in advertisements, social media and the website of these brands. You will also see them in the context of crowdfunding campaigns such as that of the Respire brand (again them). #7 – Strong branding The DNVBs have not forgotten to do the MVB ( minimum viable brand ) exercise before creating their site and publishing content on social networks.
In addition to polished storytelling, they
stand out with a strong brand image: A very often unique tone of the human Carefully chosen colors An identity that transpires everywhere on their communication media Content relevant to their brand image In short, spending time on the site and their social Jordan Business Email List accounts is enjoyable. A little nod to Merci Handy who has a particularly colorful and, therefore, warm site 4) The 6 growth levers of DNVB (online and offline) Because they are very different from traditional brands.
DNVBs have different growth levers
So I suggest you review them right now! 1 – Advertising on social networks For these brands, social media ads are often their main acquisition channel. They are already present and known on these platforms. Paying to reach their audience is therefore a logical next step in generating ever more growth via these platforms. The advantage of advertising on Facebook and Instagram , for example, is that they can retarget their active communities on these networks, but also the visitors of their site.
DNVBs also tend to use a lot of UGC (user generated content) and testimonials in their advertisements. To learn more about Facebook advertising for e-commerce, I invite you to read this article from B2C Reviews my blog . And if you are looking for an agency to manage your Facebook Ads campaigns, contact my agency instead 2 – Google advertising With Google Ads , DNVBs can reach consumers who have higher purchase intent. For example, if I search for “men’s skincare” on Google, it means that I intend to learn about these products or to buy them. Here, I find (again) Horace by doing this research. Google Ads also.