For example, rather than starting with “Hello, I am…” like other freelancers, she prefers to introduce herself with a more friendly tone “Hello, I’m Emilie and I’m a copywriter”. It’s warmer and above all it allows him to highlight his personality from the start! Let’s take another example that is very different from those I have shown you: that of Grant Cardone. The header of this home page is quite normal:
A title A subtitle 2 call-to-action buttons
On the other hand, in 2 sentences, we can immediately get an idea of the very strong personality of Grant Cardone. “Grow your business, your income Argentina Business Email List and your life” ; “Grant Cardone is the #1 sales and marketing trainer in the world. Transform your life today”. What a bold promise, but if you’ve ever listened to Grant’s videos, I don’t think you’ll be surprised by his words! Clearly,
he doesn’t know what it’s like to think small
Modesty isn’t one of his virtues either, but I don’t think he cares! Over time, you will learn to develop your personal brand voice by sharing your story and posting content regularly. You may notice that you prefer to adopt a friendlier tone, like Marie . Or maybe you prefer a more serious B2C Reviews and professional tone. Personally, I find myself between the two. I know how to show seriousness and professionalism on the home page of my site, but I also like to reveal my personality on social networks or my blog! Whatever you do,
always be yourself . Don’t try to be someone you’re not. Step 5: Produce content regularly I have good news for you, you won’t need to pose half-naked to develop your personal branding! You will do it differently , by producing relevant content on a regular basis. To get started, I want you to choose between these 3 content formats: Items Videos Audio (podcasts) Source: Gary At first, it is difficult, if not impossible, to do all 3 at the same time. So, I suggest you choose a “pillar” content format. This is the one you will produce each week and will take the longest time to produce.
In my case, I first chose the written content format , blogging, because I express myself more easily in writing. Then, I launched the Le – Marketing podcast . Maybe you are someone more expressive than me and the camera does not scare you, then the video will be more suitable for you. Right now, it’s video that’s all the rage. It also appeals to
people of all ages. Finally, the audio format is a very interesting format which has a lot of future, but which in my opinion will correspond to a more “educated” audience. Also, podcasting is ideal for interviewing