going to publish before you start. If it helps, I’m on Facebook and LinkedIn to post “expert” marketing content. I also develop my community on Facebook through a Group. Finally, I like to use Instagram to tell my story and share my daily life via Stories! I also use Twitter to retweet my articles and digital news. Step 4: Use your unique personality to define your brand voice As soon as you begin to develop a personal brand,
your personality becomes the voice of
your brand, which means you should always be yourself when producing your content . This should also be reflected on your website. Let’s take some examples for you to understand better. The first one I have in mind Bolivia Business Email List is Seth Godin . You’ve probably heard of Seth Godin.
When you start reading Seth Godin content
you immediately understand that he is a creative and caring person. Take a look, for example, at how his site is laid out. The site navigation is on the left side of the site (which is infrequent) and if you want to read his blog, all you have to do is click on his head! Let it be said, few bloggers B2C Reviews offer this kind of experience. It’s quite unique and it’s perfectly indicative of Seth Godin’s unique personality. If you want a more… French-speaking example for a change, I like the homepage of the site of Emilie
, freelance copywriter. It is well done. Its strength is also its personality and it takes care to highlight it everywhere on its site, in its content and its homepage. For example, rather than starting with “Hello, I am…” like other freelancers, she prefers to introduce herself with a more friendly tone “Hello, I’m Emilie and I’m a copywriter”. It’s warmer and above all it allows him to highlight his personality from the start!
Let’s take another example that is very different from those I have shown you: that of Grant Cardone. The header of this home page is quite normal: A title A subtitle 2 call-to-action buttons On the other hand, in 2 sentences, we can immediately get an idea of the very strong personality of Grant Cardone. “Grow your business, your income and your life” ; “Grant Cardone is the #1 sales and marketing trainer in the world. Transform your life today”. What a bold promise.