Use your unique personality to define your brand voice As soon as you begin to develop a personal brand, your personality becomes the voice of your brand, which means you should always be yourself when producing your content . This should also be reflected on your website. Let’s take some examples for you to understand better. The first one I have in mind is Seth Godin . You’ve probably heard of Seth Godin.
He developed his personal brand by
writing fascinating books on marketing. Most are bestsellers . When you start reading Seth Godin content, you immediately understand that he is a creative and El Salvador Business Email List caring person. Take a look, for example, at how his site is laid out. The site navigation is on the left side of the site (which is infrequent) and if you want to read his blog,
all you have to do is click on his head
Let it be said, few bloggers offer this kind of experience. It’s quite unique and it’s perfectly indicative of Seth Godin’s unique personality. If you want a more… French-speaking example for a change, I like the homepage of the site of Emilie , freelance copywriter.
It is well done. Its strength is also its personality and it takes care to highlight it everywhere on its site, in its content and its homepage. For example, rather than starting with “Hello, I am…” like other freelancers, she prefers to B2C Reviews introduce herself with a more friendly tone “Hello, I’m Emilie and I’m a copywriter”. It’s warmer and above all it allows him to highlight his personality from the start! Let’s take another example that is very different from those I have shown you: that of Grant Cardone. The header of this home page is quite normal: A title A subtitle 2 call-to-action buttons On the other hand, in 2 sentences, we can immediately get an idea of the very strong personality of Grant Cardone. “Grow your business, your income and your life” ; “Grant Cardone is the #1 sales and marketing trainer in the world.
Transform your life today”. What a bold promise, but if you’ve ever listened to Grant’s videos, I don’t think you’ll be surprised by his words! Clearly, he doesn’t know what it’s like to think small. Modesty isn’t one of his virtues either, but I don’t think he cares! Over time, you will learn to develop your personal brand voice by sharing your story and posting content regularly. You may notice that you prefer to adopt a friendlier tone, like Marie . Or maybe you prefer a more serious and professional tone. Personally, I find myself between the two.