are well-known copywriting techniques to persuade the reader to engage. 4) What are the offers they put forward? If I observe the advertisements of the Pura Vida Bracelets brand, I immediately notice that this company offers a very nice offer to acquire new customers: a free gift for each purchase. This is something I would not have thought of and which is different from classic offers such as “10% free for your first purchase” or “we offer you delivery for your first order”.
And when I talk to you about an offer
I’m not necessarily talking about a purely commercial offer. It can also be: A free guide A webinar A free trial A demo Content with high added value Etc. If we take the example of Marie , who owns an online training company, we see Haiti Business Email List that most of the offers highlighted in her advertisements relate to free online conferences, resources or audio training in exchange for contact. 5) Do they advertise video? In 2021, there is no longer any doubt that video is the future of Facebook advertising. The format is so much more engaging than the single image.
But we all know that it’s much more difficult to
make videos optimized for social networks. Have your competitors made the effort to run video ads? The company Promo.com seems to use only videos to promote its video editing software! 6) What do their ad images look like? Let’s take an example in e-commerce. Does your competitor use product photos on a white background or ” photos? If so, in what context? What do the models look like? You will find all these B2C Reviews answers by observing the advertisements of your competitors To end this part, I specify that you can only observe the active advertisements of a competitor.
Download my 3-day Facebook Advertising Express Training to learn how to create ads like the ones you’ve seen . Are your Facebook advertising campaigns perfectly optimized ? Let’s talk 30 minutes on the phone Our team analyzes the state of your campaigns based on 7 criteria You receive strategic recommendations with the 5 most urgent areas for improvement to optimize your expenses BOOK A CALL 2) Detect the targeting strategy of your competitors on Facebook Unfortunately, the “news and advertisements” tab doesn’t really give you any information on your competitors’ targeting strategy on Facebook.
Good news, there is a solution to get this information! How ? Waiting for your competitors to target you on Facebook! Chances are they will if you have recently visited their website or Facebook Page. Look, this morning I saw this ad in my Facebook newsfeed. By clicking on the “…” in the upper right corner of the advertisement, I see these different options appear.