Obviously, the Lab brand wants to reach people who are over 18, live in Belgium and communicate in French. In short, they target a large audience with no interests on Facebook! Nothing fantastic on its own, but it’s still great if you’re struggling to find relevant interests for your targeting.
You can also find out if your competitors are
doing retargeting, also called retargeting . In this example, we see that Jon is targeting people who have visited his website or used one of his apps. Lately, you can Jamaica Business Email List also find out if your competitors are using similar audience targeting ! 3) Find in the blink of an eye the best publications of your competitors on Facebook
Your competitors don’t just advertise
It is likely that they also animate a community on their Facebook Page. They make publications, collect engagement and gradually build their community! What if you could find out which posts got the most engagement from your B2C Reviews competitors? If you notice that your competitors are using a particular style of video and the engagement is high on these videos,
why not take inspiration from it? That’s how I got the idea to use the software to make animated videos on my Facebook Page . I watched Buffer’s Facebook Page posts and noticed that these videos were doing pretty well on them! So, I imported the concept on my Page That was a few years ago now! How do you get this information? Thanks for asking ! To do this, you must go to your Meta Business Suite , click on the “Statistics” tab, stay on “Overview” and click on the “Benchmarking” tab.
You should see this Page appear. If you are not following any pages yet, this section will be empty. You can see that I’m already monitoring a few Pages! Don’t worry, I don’t spy on these Pages every day, but when I lack inspiration to post, I do stop by.