What matters to us is not whether our competitors advertise or not. We prefer to know how they do their Facebook ads. On this point, I have a lot of advice to give you. When I look at a Page’s ads, I like to ask myself these questions: 1) What ad formats do Facebook use? On this screenshot, we can see that has a good media mix, advertisements with images and videos. If you don’t know which ad formats to test.
I recommend that you take a look at your
competitors’ ad libraries and analyze the most popular formats. This is a good starting point to guide your advertising creation. 2) What are their hooks? Their advertising Antigua and Barbuda Business Email List messages? The expressions and emojis they use? It’s my favorite thing to watch. I don’t know how many times I’ve found inspiration watching advertisements from a company that has nothing to do with what I do to write my teasers.
Sometimes a simple sentence or expression managed
to unblock me when I ran out of ideas. In this example, we see that uses a customer testimonial as a hook. This is a good use of social proof . Could you do the same? Yes of course ! I’m sure you have customer testimonials and reviews in stock 3) Do they do A/B testing? An A/B test involves testing one variable against another to see whether or not it positively affects the results of a campaign.
There are many examples of A/B testing: Test the ad’s teaser or headline Test the format Test the audience Test the picture Etc. I’ll show you an example where B2C Reviews we clearly observe that is testing ad teasers and images. The ad is the same in both examples. Only the grip changes. In the first, focused its advertising message on the benefits of its software. In the second, focused its message on social proof.
There are already more than 150,000 advertisers using ! Using profit and social proof are well-known copywriting techniques to persuade the reader to engage. 4) What are the offers they put forward? If I observe the advertisements of the Pura Vida Bracelets brand, I immediately notice that this company offers a very nice offer to acquire new customers: a free gift for each purchase. advertisement, I see these different options appear.