Welcome to Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more. Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today,
I welcome Julien de the co-founder
of Kick Ads a social ads and UGC agency for e-commerce. Concretely Julien and his partner have the mission to develop your brand through authentic videos optimized for conversion. Since their career in a digital Paraguay Business Email List marketing agency, they have both developed a very strong expertise in Facebook media buying. By observing the performance of their UGC creatives on some of their accounts, they decided to learn how to produce UGC content for their clients using
Approaches. Or do it themselves
Or by using a network of creators that they have developed in just a few months. They currently have over 900 creators to work with. What I really liked talking to Julien before this podcast is that they actively participate in the creation of UGC content when they had little experience in video B2C Reviews editing before that. So I asked Julien to come on the podcast to explain all this to us. In this first part of the episode that we recorded together, we first looked back on his journey with Kick Ads and the various services he offers before getting to.
the heart of the matter: the creation of UGC. Of course, Julien gave me his own definition of UGC (what is a UGC and what isn’t). It also breaks some false beliefs about UGC that I had too. And right after that, Julien shared with me with great transparency the whole process of creating and filming a UGC (Script, briefing, filming and editing). To conclude this first part, I asked Julien a tricky question about UGC: are they really essential to perform on Facebook Ads today? I won’t tell you
more and I’ll let you listen to my conversion with Julien in this new episode of the podcast. Listen to the episode on Apple Podcasts Google Podcasts Notes and references Find Julien de on: LinkedIn Resources cited in the episode: agency website The Bourgeois, co-founder of It’s not over, I also need you to… 1) Promote the podcast If you like the podcast and help you in your marketing thoughts, the best way to tell me, or to share