I welcome Julien de , the co-founder of Kick Ads, a social ads and UGC agency for e-commerce. Concretely Julien and his partner have the mission to develop your brand through authentic videos optimized for conversion. Since their career in a digital marketing agency, they have both developed a very strong expertise in Facebook media buying. By observing the performance of their UGC creatives on some of their accounts,
they decided to learn how to produce
UGC content for their clients using 2 approaches. Or do it themselves. Or by using a network of creators that they have developed in just a Peru Business Email List few months. They currently have over 900 creators to work with. What I really liked talking to Julien before this podcast is that they actively participate in the creation of UGC content when they had little experience in video editing before that.
So I asked Julien to come on the podcast to
explain all this to us. In this first part of the episode that we recorded together, we first looked back on his journey with Kick Ads and the various services he offers before getting to the heart of the matter: the creation of UGC. Of course, Julien gave me his own definition of UGC (what is a UGC and what isn’t). It also breaks some false beliefs B2C Reviews about UGC that I had too. And right after that, Julien shared with me with great transparency the whole process of creating and filming a UGC (Script, briefing, filming and editing).
To conclude this first part, I asked Julien a tricky question about UGC: are they really essential to perform on Facebook Ads today? I won’t tell you more and I’ll let you listen to my conversion with Julien in this new episode of the, co-founder of It’s not over, I also need you to… 1) Promote the podcast If you like the podcast and help you in your marketing thoughts, the best way to tell me, or to share constructive feedback, is simply to leave a review (preferably 5 stars) on Apple Podcasts. You can also share this podcast around you. I’m sure you know someone who would love to listen to inspiring conversations about entrepreneurship and marketing It is thanks to your feedback and.