Content has become a great value, so marketers, content managers, and copywriters are trying to make it effective. It is common knowledge that plain text posts attract minimal attention. Most marketers understand the importance of visual content on social media. However, this knowledge is not always successfully applied. What types of content contribute to increased customer engagement and how can you successfully use them in your social media strategy?
visual content of several types is distinguished
The best choice for most B2B and B2C businesses. This topic can even help solve the problem Phone Number List of a long sales cycle and accelerate the speed of the customer’s decision. It’s important to create posts that help readers evaluate their options for action or outcomes and experiences after interacting with your business. Help your customers make informed choices. Another option for effective engagement with educational visual content is to “click on the pain point” of your audience and then offer a solution to the problem.
People love entertainment
So entertaining content (from gifs to memes) is extremely popular on social media. Think B2C Reviews you’re serious business and funny or entertaining content isn’t your style? You probably just haven’t found a way to include posts of this nature in your feed. It can be videos, comics, images, literally anything that evokes emotions. Such content receives the most likes and shares. The peculiarity of the “life hack” type of content is that such a post does not tell a story – it gives readers tools, tips to get from point A to point B. It can be, for example, an e-book, an article or a blog post. The main purpose of this type of content is to help.