In this article, I told you a lot about this update. So what should you remember? First of all On the contrary, Facebook finally recovered in 2022, and advertisers have slowly regained performance
and changes to attribution settings make it more difficult to truly measure the impact of your ads.
Yes, there will be other updates like that of iOS 14 which will cause problems for Facebook
As you have seen, Facebook has found domain verification and the aggregate event measurement tool to have (at least) a partial view of your lost conversions.
Let us now turn to the side of the users
Is it finally so surprising that Apple wants to give its users the choice to accept or not the use of their personal data through the sites and apps of other companies?
I don’t think so either!
It’s their right after all
Now, I give you my humble advertising professional opinion on this update. As we have Greece Business Email List seen in 2021 and 2022, advertisers have been truly impacted by the consequences of this update. The loss of some signals did cause
Naturally, some took fright and lowered their budgets. Others kept a cool head.
This is what happened with our customers
We have seen a drop in ROAS between 2021 and 2022 for our customers, but some have continued to increase their budgets because their sales have been doing well.
How did they B2C Reviews measure it? Rather than just looking at the ROAS of their campaigns, we have helped
And for the years to come, what can we expect?
Facebook’s objective is to seek to keep as many signals as possible within its platform, in particular signals relating to
How long do you think it will be before Facebook allows advertisers to create ads where you can buy directly in the Facebook app (or Instagram) without leaving it?
I do not know the answer. What is certain is that we are heading in this direction.
With ads that Facebook will never have to worry about changes in the data usage policy of other players like Apple or Google again!
Do you have any questions after reading this article? Post them in the comments