Amazon who invented and popularized 1-click payment in the 90s and who continue to use it today. However, if you go to an e-commerce site today, it is very rare to find a 1-click payment option. This is where the Just company was born in 2021. whose mission is to create memorable shopping experiences through 1-click payment. Before launching his tool, had no experience in e-commerce at all, he learned everything on his own and by exchanging with e-
merchants Today he is an expert in 2 subjects
Mobile conversion. That’s why I brought him on the podcast…because nobody talks about it. And yet, e-merchants have big conversion problems on mobile Austria Business Email List with rates generally 2x lower than on desktop, while the majority of their traffic comes from mobile (especially if they run Facebook ads campaigns). So I looked into the subject with and I asked him these questions: What explains the drop in
Conversion on mobile What are the factors
That prevent a user from buying on a mobile phone (compared to a desktop)? What are the conversion rates, cart abandonment rate, CCR on mobile? vs desktop What are the best practices to improve your conversion on mobile? That was the B2C Reviews program for the first part of this episode. In the 2nd part of this episode which will be released next week, will explain to us how 1-click payment works and all the advantages for e-merchants (in addition to improving their conversion rate). So I won’t tell you more and I’ll let
You listen to the first part of my conversation with . Listen to the episode on Apple Podcasts // Spotify // Google Podcasts Notes and references Find Pinto on: LinkedIn Resources cited in the episode: website. It’s not over, I also need you to… 1) Promote the podcast If you like the podcast and help you in your marketing thoughts, the best way to tell me, or to share constructive feedback, is simply to leave a review (preferably 5 stars) on Apple Podcasts. You can also share this podcast around you.