Welcome to Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more. Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today,
Back with you for the second part of my
Episode with Sébastien , the founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e-merchants. Last week, I explained to Italy Business Email List you that Sébastien is firmly convinced that to optimize the conversion rate of an e-commerce site, it is not enough to move a few buttons on the site or by adding a few more pictograms to describe your products.
We also have to work on the brand and the
Messages we are going to communicate on the site. Do we know our client well enough to build USPs that will really capture their attention and interest? Do we communicate on the product benefits that really interest our client? Are the barriers to purchase being lifted? That was the first part. In the 2nd part of this episode, we get into the concrete since we gave B2C Reviews you a practical masterclass in which I saw with Sébastien: What are the objectives of the key pages for an e-commerce: Home page, collection page, product page, payment page What should a good product sheet contain according to him? At this level, we looked at product pages together and commented
On them on the screen. So you’re going to have to be careful because you don’t have access to screen sharing in this episode (normal it’s a podcast). But, you will see that you can still follow us without the video. What elements can be tested on an e-commerce site to improve conversion? What are the elements that have the most impact on conversion according to Sébastien? How much traffic is needed to pass a test? What is the ideal time
For a test? We ended up doing the indicators that we watch the most in CRO. I asked Sebastian: On GA, what does he tend to look at to measure the performance of an e-commerce site in terms of conversion? So much for the program for this episode. I’ll let you listen to the rest of my conversation with Sébastien and I’ll find you for the little conclusion.