So I suggest you review them right now! 1 – Advertising on social networks For these brands, social media ads are often their main acquisition channel. They are already present and known on these platforms. Paying to reach their audience is therefore a logical next step in generating ever more growth via these platforms. The advantage of advertising on Facebook and Instagram , for example, is that they can retarget their active communities on these networks, but also the visitors of their site. DNVBs also tend to use a lot of UGC (user generated content) and testimonials in their advertisements. To learn more about Facebook advertising for e-commerce, I invite you to read this article from my blog .
And if you are looking for an agency to manage
your Facebook Ads campaigns, contact my agency instead 2 – Google advertising With Google Ads , DNVBs can reach consumers who have higher purchase intent. For example, if I search for “men’s skincare” on Google, it means that I intend to learn about these products or to Qatar Business Email List buy them. Here, I find (again) Horace by doing this research. Google Ads also allow branding and acquisition on YouTube thanks to different advertising formats: bumper ads, pre-roll, in-stream, etc. 3 – SEO Why pay for traffic when you can generate it for free? This is the promise of SEO (search engine optimization): improve the positioning of a page.
a site or a web application in the search
results page of a search engine. And that goes through content like writing blog posts or SEO optimizing product pages . Let’s take an example for a long tail keyword: “beard castor oil”. 3300 searches per month. This is an informational request. The user seeks to learn about castor oil for his beard before buying it. By doing the research, I see that Horace is positioned in 4th position on this query. By clicking on the link, I arrive on a blog article that explains everything about castor oil. At the end of this article, Horace thought to make the connection with his brand:
“How we use it in Horace products”. To conclude, they present 2 of their castor oil products for the beard. Smart move 4 – Word of mouth (virtual) Customer experience being one of the B2C Reviews strengths of the DNVB model, these are developed through word of mouth. Word of mouth happens naturally (and online). But, we can also provoke it. Horace offers (by email and in writing) to tag them on your photos after placing an order. The result ? More than 40,000 photos contain the hashtag #horace. encourages you to leave a review on their site. To date, there are over 5700 reviews on their website. 5 – Influencer marketing I’ve always viewed influencer marketing as word of mouth on steroids. This time it’s a community leader (as some like to call them) talking about their products. The influencer talks about it on the platform of their choice: Instagram.