Traditional brand for a product of the same quality because DNVBs will cost savings because they do. Without intermediaries as well for the purchase of raw materials. Both for the manufacture and for the marketing of their products. This is what the founder of explains again in this interview : “We manage to sell at €650, the price of a good Ikea mattress, a product that is of equivalent quality to a mattress that would
In addition, DNVBs will often justify their fair
price by transparency on the origin of their products and the manufacturing costs. This allows brands like Respire to sell deodorants at higher prices than other major brands. #5 – Committed brands Another characteristic that we find a lot in the DNVBs: very strong ecological and Philippines Business Email List societal commitments. This is not the case with all DNVBs however. This is why these brands are transparent about the origin of their products and their manufacturing process, which makes it possible to emotionally reach consumers (Millennials) who are more sensitive to this discourse.
For some of them natural organic and ecological
values are at the heart of their marketing discourse. For others, these are commitments they make with the packaging and materials of their products. Others support associations by donating part of their profits to them. #6 – An exciting storytelling DNVBs tell stories that touch you emotionally, most often through the voice of their founder. What are these stories about? First, they express their “why” and the raison d’être of the brand. Next, you are told about an ideal vision of the world. DNVB wants to create products that are better for the planet.
We also tell you about the genesis of the product: where it comes from, what it represents, the manufacturing B2C Reviews process, the guarantees, etc. Where are these stories published? They are found in advertisements, social media and the website of these brands. You will also see them in the context of crowdfunding campaigns. Such as that of the Respire brand (again them). #7 – Strong branding The DNVBs have not forgotten to do the MVB ( minimum viable brand ) exercise before. Creating their site and publishing content on social networks.
In addition to polished storytelling. They stand out with a strong brand image: A very often unique tone of the human Carefully chosen colors An identity that transpires everywhere. On their communication media Content relevant to their brand image In short. Spending time on the site and their social accounts is enjoyable. A little nod to Merci Handy who has a particularly colorful and, therefore.