This is content originally published by your users (fans, customers) that you republish on your account, mentioning the person if possible (provided you have their consent). It is therefore logical that your fans have more confidence in this content than another because it was originally published by one of your customers.
After all, we trust more than recommendations from businesses when making a purchasing decision.
Posting UGC is very common on Instagram
but you can also do it on Facebook. This is what the nutritional supplement brand does by republishing content created by the athletes they work with. Athletes Ireland Business Email List film themselves in a training situation or present a food supplement to their audience.
With their authorization, republishes them on their social accounts, in different forms depending on the content: image, video, real, etc.
On Instagram, many brands have adapted this strategy to create brand awareness and increase sales.
which offers language trips all over the world
uses this strategy to feed its Instagram account with beautiful photos taken by its students.
As you can see, the user who posted the photo first is mentioned. Additionally, the hashtag #efmoment is featured in the post to encourage other students to post their own photo.
Also note that user-generated B2C Reviews content (UGC) takes little time for you to repost because you don’t have to do anything except repost it.
Beforehand, you will need to to your customers and give them an incentive (gift, promo code, etc.) that will give them a reason to post photos with your products on their social accounts.
This type of content deserves an article on its own, but if you want to learn more and find inspiration to run your own campaign, I invite you to
Contests are very popular on Instagram, but less so on Facebook in recent years. Blame it on
Still, these posts tend to generate a lot of engagement.
For what ?
Because Internet users like to participate in contests to try to win something.
It is not the Bureau brand that will tell us otherwise.