It’s no longer a secret. The companies that grow fast on the Internet are those that produce content in quantity.
But you still have to find content ideas regularly to be able to produce new content every week.
It’s a challenge for any marketer: dealing with the lack of ideas.
After all, it’s true.
Without ideas, you have no interesting content to produce and therefore no (or less) traffic.
I have been producing content on the web for several years through this blog, my podcast or my various social media profiles.
In all, I produced Cyprus Business Email List literally over a thousand pieces of content! In this screenshot, you can see that I’ve already produced 905 different pieces of content across all of my networks (and I’ve been using Notion to track my productions since February 2021).
Sometimes I run out of ideas
It’s frustrating because I constantly want to produce something new and bring you value.
Luckily, I’m not the only one having this problem.
According to the Content Marketing Institute’s annual content marketing study , 60% of B2B marketers say their biggest challenge is producing quality content on a regular basis.
You are not alone with this problem either because I solved it a long time ago!
If like me, you think it would be great to never run out of content ideas , good news I announce that it is possible.
In fact, it’s even very simple.
7 original B2C Reviews strategies for finding content ideas
These are the 7 strategies I experimented with to consistently produce content (even when I sometimes ran out of ideas).
Let’s start with the first strategy that really stems from common sense.
1) Find out what your audience wants first
Content marketing starts there: identifying the problems of your personas and providing solutions through your content (articles, videos, etc.).
If you’re not sure what a buyer persona is , here’s a quick definition:
A buyer persona or marketing persona is a semi-fictional representation of your ideal customer, based on market research and real data about your current customers.