Welcome to -Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation ,
SEO, video and more. Also listen to the episode
On Apple Podcasts Google Podcasts Today, I’m back with you for the second part of my episode with Sébastien , the founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e-merchants. Last week, I explained to you that Sébastien is firmly convinced Peru Business Email List that to optimize the conversion rate of an e-commerce site, it is not enough to move a few buttons on the site or by adding a few more pictograms to describe your products. We also have to work on the brand and the messages we are going to communicate on the site, .
Do we know our client well enough to
Build USPs that will really capture their attention and interest? Do we communicate on the product benefits that really interest our client? Are the barriers to purchase being lifted? That was the first part. In the 2nd part of this episode, we get into the concrete since we gave you a practical masterclass in which
I saw with Sébastien: What are the objectives of the key pages for an e-commerce: Home page, collection page, product page, payment page What should a good B2C Reviews product sheet contain according to him? At this level, we looked at product pages together and commented on them on the screen. So you’re going to have to be careful because you don’t have access to screen sharing in
This episode Last week I explained to you that Sébastien is firmly convinced that. To optimize the conversion rate of an e-commerce site. It is not enough to move a few buttons on the site or by adding a few more pictograms to describe your products. We also have to work on the brand and the messages we are going to communicate on the site.