software to make animated videos on my Facebook Page . I watched Buffer’s Facebook Page posts and noticed that these videos were doing pretty well on them! So, I imported the concept on my Page That was a few years ago now! How do you get this information? Thanks for asking ! To do this, you must go to your Meta Business Suite , click on the “Statistics” tab, stay on
and click on the Benchmarking
tab. You should see this Page appear. If you are not following any pages yet, this section will be empty. You can see that I’m already monitoring a few Pages! Don’t worry, I don’t spy on these Pages every day, but when I lack inspiration to post, I do stop by.
By clicking on “Add Businesses”, you can monitor any Facebook Page and their admin will Jamaica Business Email List obviously not know that you are monitoring their Page. Concretely, the real usefulness of this feature is to learn more about the content strategy of your competitors or major players in your industry (influencers, bloggers or magazines): What types of posts do they share? Photos, videos, Real or links? What works best in terms of publishing?
Maybe it’s about videos or quotes
Do they regularly do Facebook Lives ? Do they monitor their industry? If I observe the publications of Gary , I note that he does practically nothing more than videos. Finally, Facebook also shows you: How many times the B2C Reviews Page posts in a given time period What is the Page’s growth rate over the analyzed period? How many interactions did they receive during the analyzed period On this screenshot,
we clearly notice that Gary gets the most interactions, the last 28 days, on his publications and even today, he publishes a lot of content on Facebook! 4) Follow your competitors on Facebook as a Page The best way to see what your competitors are doing is to follow them on Facebook! But, you may not want to follow them with your personal profile.