Generative AI has recently made a significant splash , but with this hype comes a lot of misconceptions and confusion about how it can help marketers . With customer expectations growing and now expecting personalization, marketers can use generative AI to help maintain customer loyalty. We have seen how AI can help marketers , commercial teams, salespeople, etc. make informed decisions. This just scratches the surface of how brands can use AI in their marketing to become more effective and efficient. We recently asked marketers how this technology would help, with 60% saying it would change their role. More than half (51%) have experimented with general AI or use it at work.
In our survey, marketers estimated
That AI could save them five hours per week – a total of more than a month per year. Imagine how much more you could do when you go back to Industry Email List that time. While AI is still in its early stages, here are three ways marketers can use it today to better connect with customers. Table of Contents [ Show ] What general AI for marketing might look like Generative AI can help draft marketing materials or provide quick answers to customer feedback . But that’s just the beginning of what businesses can do with this technology. Combining generative AI with a visual customer data platform can equip companies with the tools to take action on real-time insights.
This can help you deliver personalization at scale
Such as product recommendations, tailored to individual customers based on their browsing and purchasing history. Consumers also expect brands to use their data to B2C Reviews provide more relevant services. We found that more than 60% of customers expect that companies will respond immediately with the most up-to-date information when passing between departments. Generative AI can meet this customer need by providing recommended responses to agents immediately, based on real-time data. Next step for the brand? Education. In our latest research, 54% of marketers told us that general AI training programs are essential for them to successfully use this technology. And 72% expect that employers will provide opportunities for them to learn how to use AI.