That’s just talking about blogs. You don’t even want to start contemplating total online content including emails. Landing pages, product pages, podcasts, and social media. Standing out in the deluge is harder than ever. Even for established publishers it’s tough. For beginners … it’s a nightmare. So, what’s the solution? While there’s no magic bullet when it comes to content marketing for small businesses. There is one type of content that can cut through the noise and deliver long-term results. It’s called evergreen content. Creating evergreen content does require additional time and money. But it’s worth those investments … if you want to rank higher in search engines. Drive traffic for years, and help your audience find exactly what they need.
What Is Evergreen Content
So, do you want to discover what types of evergreen content you could create — with more examples detailing exactly. What success looks like? Well, that’s what this post contains: 20 different evergreen content types, tips on how to make yours stand out, and examples all along the way. Original research C Level Executive List and data-driven posts are evergreen gold. Likewise, case studies help show off your expertise by promoting real-world results that attract new prospects. 1. Your own original research Investing in your own original research is hard, but that’s why it’s at the top of this list. Primary research is unique, exclusive, and — therefore — powerful. While you might not have the resources of Forrester or Mary Meeker, that doesn’t mean you can’t go mining on your own.
Evergreen Data and Case Studies
Andy Cristiana does this every year through a simple Google Form for his blogger research survey. 2. “Every flapping’ stat” collection If you can’t create your own research, the next best thing is to collect stats. This can’t be an exercise in brevity though. Instead, get exhaustive by assembling 100 or B2C Reviews more data points from across your industry. Then either add original commentary that helps your audience make use of the stats or design an infographic to accompany and simplify the content. Another creative way to present data is to go small … really, really, really small. Pick one shocking stat and build an entire article or e book around it.