Welcome to -Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more. Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today.
I have the pleasure of welcoming Marina
Lemaire, founder of the Archie brand, the first French company specializing in organic cider vinegar. Archie was born in 2020, 2 years after Marina discovered apple cider vinegar. She realized this through personal experiences Panama Business Email List of all the benefits of apple cider vinegar for her skin, her health and her digestive system. For the record, she discovered apple cider vinegar in a book belonging to my grandmother and since she started using it, she hasn’t left it.
So, behind this beautiful story I also met a very
humble person with a fairly developed entrepreneurial flair. I’ll tell you why. After her discovery of cider vinegar, Marina became the ambassador of this product by recommending it to everyone around her, except that she quickly realized that… Quality cider vinegar is not easily found in France B2C Reviews Finally, very few people know of the existence of this product! While doing her research, Marina quickly realized that apple cider vinegar purists were looking for it elsewhere and that’s where she got the idea of creating her own apple cider vinegar. An organic cider vinegar.
Neither filtered nor pasteurized which retains its benefits. This will be the subject of the 1st part of this podcast episode with Marina since we will talk to you about: Her journey as an entrepreneur and the launch of her brand in October 2020 The fears she had to face before starting What is the primary use of Archie’s apple cider vinegar? Can it be considered a health product, a food supplement or something else?
The whole range of products developed by Marina and her team around cider vinegar to not only make Archie the reference in its field, but also to increase its average shopping carts Who were Archie’s apple cider vinegar early adopters? Apple cider vinegar being a niche product, I asked Marina how she managed, at the beginning of her entrepreneurial adventure, to sensitize her target audience.