Welcome to -Marketing, the podcast whose mission is to help you develop your online customer acquisition. I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more. Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today.
I have the pleasure of welcoming Sébastien
the founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e-merchants. Their real difference compared to other agencies of the same type is that they Singapore Business Email List don’t just do technical CRO. Boost Conversion is above all a group of experts in brand strategy, copywriting, UX, AB testing and development. Because according to Sébastien, the conversion of a site is not just about moving.
a few buttons on the site or adding a few
more pictograms to describe your products. This was the whole theme of the discussion I had with Sébastien for over an hour and a half. We have seen together, through practical cases, that the conversion of an e-commerce site is optimal when you have a strong brand and a site optimized for conversion. In other words, if you have a great looking site, but a B2C Reviews lousy brand, your conversion rates will be disappointing. If you have a great brand, but a poorly done site, it’s the same thing. Your conversion rates will be lower than they should be. So, I oriented my.
discussion with Sébastien so that we could address these 2 aspects of the conversion of an e-commerce site: Branding Optimize an e-commerce site (CRO) In the 1st part of the episode, we will focus on branding. I asked Sébastien to explain to us: Why is he convinced that branding and conversion are intimately linked? What is his definition of a brand and what are the elements that constitute it? A question I have often asked my guests Sébastien tends to differentiate brand and brand strategy. So we dug a little deeper into this topic. How to define a brand strategy? How to gain height on.