And they offer a slick, cool, trendy product . A product whose perceived value seems so much higher than its price. Buying from these brands is also a very pleasant experience . You receive your product on time, in quality packaging and sometimes even with a handwritten thank you note. I have just given you a broad outline of the DNVB experience. But, many other things characterize these brands. You will discover in this article:
The 7 characteristics shared by DNVBs
That have managed to exceed one million euros in annual turnover The 6 growth levers (online and offline) of the DNVBs The 2022 panorama of French DNVBs (more than 715 DNVBs listed at the time of writing these lines). 1) What is a DNVB? The acronym DNVB was coined by Andy Dunn Canada Business Email List to describe this business model he invented with Brian when they created their Bonobos brand in 2007. He first appeared in The Future of Retail: The Rise of V-Commerce , an article Andy Dunn wrote in May 2016, in Medium. DNVB stands for Digitally Native Vertical Brands .
We already find 2 interesting terms in
This name and which allow us to better understand them: Digitally native : We are talking about “digital” brands and therefore born in the digital age. These are brands that launch B2C Reviews online first and whose majority of turnover will remain on e-commerce. Vertical : the notion of verticality. These brands sell directly to their consumer via an online sales site without going through a third party. They try to limit as much as possible the number of intermediaries for the manufacture and distribution of the product.
But still ? They initially offer a smaller (niche) product offering for a well-defined market segment. They are thus adopting a strong position in this market segment to conquer it quickly. As I said, the distribution of DNVBs most often starts online . They are also founded, most of the time, by people who are Millennials. This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks.