them products or inviting them to exclusive events, as Antoine , the co-founder of the Bobbies brand, explained to me in an episode of -Marketing Note: I wrote a great article on my blog in which I explain how to contact influencers (and get a favorable response). 6 – Physical stores () In 2023, we see that the DNVB model is no longer fully online! 58.6% of their turnover is made online (therefore 41.4% made offline) with 30% of turnover spent on digital marketing! With increased competition on paid platforms (Facebook, Google, etc.), the average cost of acquiring a new customer is increasing .
crisis has accelerated things as many businesses
have moved into e-commerce, which has increased the cost of advertising compared to last year. To increase their growth, the DNVBs must develop offline, especially when we know that before the crisis, physical Nepal Business Email List sales represented 90% of retail trade in France. They are slowly but surely moving from an -only model to a multi-channel model . They become ONVB ( Omnichannel Native Vertical Brands ). The figures from the 2023 DNVB barometer , produced by the DNG and , show us that: 75% of DNVBs are multi-channel 32% of turnover.
is achieved through physical channels
(in-house store or wholesale) +43.2% average basket surplus generated in store vs online This should not surprise you! You know that the customer experience is one of the major assets of DNVB compared to other brands. However, the physical point of sale remains the most effective B2C Reviews way to provide complete and differentiating experiences, as explained by Vincent (CEO and founder of the Digital Native Group) in this press article . Physical points of sale make it possible to extend this customer.
experience with the same codes and similar methods. This is called the Vincent gives the example of My Jolie Candle which offers scented candles containing a jewel. For this product a physical store where sellers can explain the concept. Smell the candle and show the jewelry is certainly more meaningful than a visit to a website. Because all the senses are called upon! It must therefore be understood that a DNVB first develops online. But can also open physical points of sale and thus adopt an omnichannel acquisition strategy.
Note also that many DNVBs that I have already mentioned in this article have chosen to open physical points of sale for a few years: Bobbies, , , Jimmy Fairly, , etc. In addition to all the channels I mentioned, some DNVBs choose to develop through other channels: TV, mass distribution, trade fairs and pop-up.