To learn more about Facebook advertising for e-commerce, I invite you to read this article from my blog . And if you are looking for an agency to manage your Facebook Ads campaigns, contact my agency instead 2 – Google advertising With Google Ads , DNVBs can reach consumers who have higher purchase intent. For example, if I search for “men’s skincare” on Google.
it means that I intend to learn about these
products or to buy them. Here, I find (again) Horace by doing this research. Google Ads also allow branding and acquisition on YouTube thanks to different advertising formats: bumper ads, pre-roll, in-stream, etc. 3 – SEO Why pay for traffic when you can generate it for free? This is the promise of SEO (search engine optimization): improve the positioning of a page, a site or a Malaysia Business Email List web application in the search results page of a search engine. And that goes through content like writing blog posts or SEO optimizing product pages . Let’s take an example for a long tail keyword: “beard castor oil”. 3300 searches per month. This is an informational request. The user seeks to learn about castor oil for his beard before buying it. By doing the.
research, I see that Horace is positioned in
4th position on this query. By clicking on the link, I arrive on a blog article that explains everything about castor oil. At the end of this article, Horace thought to make the connection with his brand: “How we use it in Horace products”. To conclude, they present 2 of their castor oil products for the beard. Smart move 4 – Word of mouth (virtual) Customer experience being one of the strengths of the DNVB model.
these are developed through word of mouth. Word of mouth happens naturally (and online). But, we can also provoke it. Horace offers (by email and in writing) to tag them on your photos after placing B2C Reviews an order. The result ? More than 40,000 photos contain the hashtag #horace. encourages you to leave a review on their site. To date, there are over 5700 reviews on their website. 5 – Influencer marketing I’ve always viewed influencer marketing as word of mouth on steroids. This time it’s a community leader (as some like to call them) talking about their products. The influencer talks about it on the platform of their choice.