Is a product description needed? According to data from Google (accessed on May , ), as many as of buyers, when making decisions regarding a brand or seller, rely on the information contained on the website and on photos. In turn, according to the Salsify report “Cracking the Consumer Code”, of users return products they bought online if they do not match the description. Interesting, valuable and useful content will encourage the user to buy. “By the way” – your site will climb up the search engine rungs. Good descriptions of products and categories will allow you to present your offer and at the same time position your website.
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In addition, if Google qualifies the content on the site as descriptions, it will understand that it is dealing with an online store. A good, creative product description is supposed to sell. Simply. The description gives you a chance to overcome any fears your customers may have when it comes to spending money. You Latest Mailing Database need to dispel the doubts of the recipient and convince him that your product offers him the value he expects in a specific way. What should a good product description have? Creating product descriptions that sell is not a piece of cake or peas and carrots. Here, details matter. Below I present you the most important rules, thanks to which you will prepare effective descriptions for your online store.
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Bite into the voice of the brand The product description should reflect the tone of the brand’s communication. This, in turn, depends on what values your company adheres to and what and to whom it sells. So it can be a professional, informative language, fun with a free form of expression, and sense of humor. Professional product B2C Reviews descriptions are therefore based on such fundamental questions as “What does my brand represent.