Episode on Apple Podcasts Spotify Google Podcasts Today. I’m back with you for the second part of my episode with Sébastien. The founder of the Boost Conversion collective, an agency specializing in optimizing the conversion rate of e-merchants. Last week, I explained to you that Sébastien is firmly convinced that to optimize the conversion rate of an e-commerce site. It is not enough to move a few buttons on the site or by adding a few more pictograms to describe your products.
We also have to work on the brand and
The messages we are going to communicate on the site, . Do we know our client well enough to build USPs that will really capture their attention and interest? Do we communicate on the product benefits that really interest Bulgaria Business Email List our client? Are the barriers to purchase being lifted? That was the first part. In the 2nd part of this episode, we get into the concrete since we gave you a practical masterclass in which I saw with Sébastien: What are the objectives of the key pages for an e-commerce: Home page, collection page.
product page, payment page What should
A good product sheet contain according to him? At this level, we looked at product pages together and commented on them on the screen. So you’re going to have to B2C Reviews be careful because you don’t have access to screen sharing in this episode (normal it’s a podcast). But, you will see that you can still follow us without the video. What elements can be tested on an e-commerce site to improve conversion? What are the elements that have the most impact on conversion.
According to Sébastien? How much traffic is needed to pass a test? What is the ideal time for a test? We ended up doing the indicators that we watch the most in CRO. I asked Sebastian: On GA, what does he tend to look at to measure the performance of an e-commerce site in terms of conversion? So much for the program for this episode. I’ll let you listen to the rest of my conversation with Sébastien and I’ll find you for the little conclusion.