Welcome to -Marketing, the podcast whose mission is to help you develop your online customer acquisition, I invite digital marketing experts, entrepreneurs or CMOs to decipher with them the digital marketing strategies they have used for their business and which have worked well, whether Facebook Ads, content creation , SEO, video and more. Also listen to the episode on Apple Podcasts // Spotify // Google Podcasts Today, I have the pleasure of welcoming Pinto, the co-founder of Just.
which is a 1-click payment solution for D2C
Brands and e-merchants. You may not know it, but it was Amazon who invented and popularized 1-click payment in the 90s and who continue to use it today. However, if you go to an e-commerce site today, it is very rare to find a 1-click UK Business Email List payment option. This is where the Just company was born in 2021. whose mission is to create memorable shopping experiences through 1-click payment. Before launching his tool, had no experience in e-commerce at all, he learned everything on his own and by exchanging with e-merchants. Today, he is an expert in 2 subjects: mobile conversion.
That’s why I brought him on the podcast
Because nobody talks about it. And yet, e-merchants have big conversion problems on mobile with rates generally 2x lower than on desktop, while the majority of their traffic comes from mobile (especially if they run Facebook ads campaigns). So I looked into the subject with and I asked him B2C Reviews these questions: What explains the drop in conversion on mobile? What are the factors that prevent a user from buying on a mobile phone (compared to a desktop)? What are the conversion rates, cart abandonment rate, CCR on mobile? vs desktop What are the best practices to improve your conversion on mobile? That was the program for the first part of this episode. In the 2nd part of this episode which will be released next week.