The digital world is growing faster every day. This does not leave behind everything new that an Inbound. Marketing agency is implementing this new year. 6-trends-that-your-Inbound-Marketing-agency-can’t-miss-this-2020If you want your company to enhance all its efforts. It is key that your Inbound Marketing agency takes into account some or all of these trends in its 2020 strategy. 1. Voice search The first trend is Voice Search . Did you know that, according to Comscore 50% of searches in 2020. Will be through this It is known that a large number of people are using Siri, Alexa and Google Assistant as a search mode. Of all iPhone users, 19% use Siri every day. In demographic terms, 55% are teenagers and 44% adults.
Video Marketing
6-trends-that-your-Inbound-Marketing-agency-can’t-miss-this-2020. Voice search can help you search for a specific topic in less time. This, hand in hand with a good keyword strategy, helps improve SEO. Voice search represents a big change when it comes to positioning Country Email List the pages and content we create. This is why it is important that your Inbound Marketing agency takes this trend into account. When creating content and establishing a keyword strategy. Taking into account that the way we express ourselves changes from written to spoken. 2. Progressive forms The second trend is progressive forms . Which allow you to know your prospects’ data more completely without being so intrusive. These will recognize your leads on a new visit to request only the information. That to be complete or that serves as a filter when establishing a lead score for said contact.
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This way, you will have a much more and complete database. HubSpot , for example, has this progressive smart forms option. Within one of its services that it offers in its Marketing Pro package. The more detail information you have about a contact B2C Reviews the easier. It will be to establish whether or not they are the prospect your company is looking for. An Inbound Marketing agency must take this trend into account. When choosing a CRM that allows it to have intelligent forms. 3. The third trend for 2020 is which works to generate greater engagement with your buyer persona. In an Inbound Marketing strategy, a wide variety of content is create. Blog posts, infographics, guides, emails, newsletters and any type of content. With the purpose of captivating and attracting new prospects.