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5. DRIVE REPEAT PURCHASES AND AFTER-SALES SERVICES
Your Goal: Drive repeat purchases and after-sales service
Your Target Audience:
Your Campaign: Drive After-Sales Service with Facebook Custom Audiences
Every marketer knows that it’s much more profitable to retain and convert an existing customer than to acquire a new one. Driving repeat purchases and after-sales service can have a huge impact on your business’s profitability.
Custom audiences allow
you to reach your current customers with chinese overseas europe data Facebook ads. For example, a car dealership can target all contacts in its database who are due for an MOT in the next two months. Similarly, an educational organization can target volkswagen and phd created people graduating in the next six months.
By syncing these customer segments through platforms like Driftrock, you can continuously nurture customers throughout their lifecycle.
Create your audience segments
based on an upcoming trigger when relevant. In the contact lists case of a car dealership, for example, it could be an MOT.
Target custom audiences with personalized ads, but not too personal so as not to scare them off.
Make sure that if customers unsubscribe from your communications, you remove them from your audiences due to data protection or GDPR requirements.