Saturday’s lectures were opened by Klára Kozúbková from Sazka , who shared with us how Sazka approaches RTB . She showed how they buy digital billboards on Kotva or in-gaming advertising.
Lucka Mifková from Proficio showed us in a specific case study what hardships and opportunities await you when you campaign in Africa.
Klára Vaníčková from
Campiri presented a case study on testing manual bidding vs tCPA . What was her main message? It is important to realize that manual bidding also has its place in today’s automated strategy-based era and you can better meet the needs of the business.
Specifically, for Campiri, it is better bc data india to bid manually during the off-season because the bidding strategy is too expensive and does not have such a large impact.
At the same time, manual management helps them react faster to seasonal changes, which is essential for the success of their service.
Saturday morning was closed by
David Janoušek from Tast , who showed how they approach structures . They divide broad match keywords into campaigns by category, they have DSA and keywords together.
It is a modified Hagakure approach so american companies in japan that they have enough data. They supplement it with Royal Berl – again broad match keywords, but with a click-through maximization strategy and a low bid, which serves to expand the reach or. inspiration for additional conversion volume.
We dedicated the afternoon to pMax. First,
Lubo Kružliak showed us his best practices from campaigns in CZC . His presentation is a must-have for anyone who wants to validate b2C phone list their approach or perhaps create a checklist for PMAX. Lubo’s presentation won our vote for the best lecture, so congratulations!