Before you start writing ads, you need to do some homework. This will make writing ads easier. But most importantly, there will be a greater chance that they will be successful. So what materials do we use to write ads?
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1. Brief and conversation with the company
We always start with a brief and always supplement it with talking directly to the company. However, if it is a more bc data malaysia complex product or industry, sometimes our learning about the company (industry) can take many times longer. We have to read a lot of materials in order to write the right advertisement and target it well.
2. Website and product page
That’s the basics. There’s probably not much to write about here. I’ll just add that if the product page is not well-designed, it makes tiktok: a must-have for your business? sense to go to the producer/buyer and find out more information. Especially if it’s an e-shop with a small number of products.
Try to talk to your sales team to see if they have any comparisons with competitors. Or what potential customers are looking for when comparing your company to a given competitor. The output could look like this:
3. Comparison with competitors
Benchmarking is especially useful b2C phone list when you’re targeting your competitors . Ideally, you should tailor your ad for each competitor – based on where your business is strongest. But benchmarking will also help you see how your business stacks up against your competitors and what you really need to communicate – because you may be the only one offering it.