Google Discover offers users a different way to search. First launched in 2016 as Google Feed, and since its launch in 2018 as Google Discover, it has gained over 800 million monthly active users.
Google Discover is available on Android, iPhone, and iPad devices in the Google mobile app or on your phone’s browser at google.com. Google Discover is about discovering information without queries that match your preferences and interests.
Suggests new content based on your search activity and interactions with Discover. These personalized results are constantly updated with new content suggestions based on:
Search activity and search history
Information from contacts and applications
Location settings and location history
Newly published content
Discover “learns” what you like so it can deliver even better content the next time you use it. But from a business perspective, how do you get your content featured in Google Discover?
What is Google Discover?
Google Discover is a mobile service that lets you discover content you didn’t even know you’d be interested in. Once the algorithms know your preferences well enough, they’ll constantly suggest new articles that are of interest to you.
Google suggests content for you based on your search activity and activity found on your device. It looks at web and app activity, location croatia telephone number data history, and location settings. You can follow specific topics or entities to build your profile and set limits on what Discover should discover for you.
A new approach to searching for content on the Internet
Over the past few years, Google why is link building one of the most important parts of an seo strategy? has changed the way people search for content. Searching is no longer about entering a query into a bar and then getting a series of link suggestions.
Google Discover takes the search part of the equation out of the equation and provides an intelligent system that suggests new content based on your activity and interests. It’s a completely different way to find and experience content. It relies less on text and more on visuals. Plus, Google Discover is personalized, so everyone will have a different experience.
How does it work?
According to the product announcement, two primary mechanisms are used to determine what content appears in Google Discover :
Using Google News AI/ML to present breaking news from multiple perspectives.
Using the topic layer in the Knowledge Graph to understand user interests and their progress over time.
Google Discover visible in Search Console
Google combines its functionalities, so we can track Google Discover in Google Search Console. The acquired traffic can be checked in the Effectiveness section, but only domains that have quite a lot of traffic will see the report.
Google Discover
Use this information to understand how your content is doing. Is it a straight line of steady traffic or is it spiking? Is it coming back? Why conduit china do you think a particular post got a lot of traffic on a given day? See if you can analyze these trends and make more informed decisions about your Discover content.
User Impact on Google Discover
Users can also provide direct feedback to better tailor their feed by following or unfollowing topics. Decide which content you like and which you don’t by choosing “show more” or “show less.” by not showing content from certain publishers.
Sometimes Google will also ask the user directly for feedback.