Conversational marketing is a strategy that aims to establish dialogues with customers through interactive channels, such as online chat, social mia, and text messages Conversational Marketing .
It also uses conversational artificial intelligence tools , such as chatbots and virtual assistants, to interact with users in a personaliz and real-time way.
Rather than using one-way communications, conversational marketing creates more engaging experiences to build closer relationships with customers, understand their individual nes, and provide satisfying answers Conversational Marketing .
This insight not only facilitates ongoing engagement with customers, but also enables you to collect
valuable data about their preferences
In turn, by integrating artificial intelligence into conversations, companies offer faster, more accurate and personaliz responses, which increases customer satisfaction and operational efficiency.
According to Zendesk’s CX Trends 2024 Report , 70% of CX leaders believe bots serve as skill architects of highly personaliz customer journeys.
Characteristics of conversational marketing
The main characteristics fax lists of conversational marketing are:
Conversational marketing is characteriz by real-time interaction , an aspect of great importance in customer experience. In fact, in Western countries, the time factor is the most relevant in customer experience, according to 33% of users .
As part of relationship marketing, one of the characteristics of conversational marketing is personaliz what is the core value proposition of google search network campaigns? customer service. Through automation and artificial intelligence, it is possible to manage multiple interactions at once , so that customers receive timely, agile, and one-on-one attention .
In fact, one of the benefits that 51% of companies survey by Gartner identifi in adopting AI is that it allows them to provide personaliz, as well as proactive, attention.
This is invaluable, as 71% of consumer-focus business leaders say personalization has a significant or very significant impact on their brands’ customer service strategies.
3. Omnichannel
Although it is not an indispensable feature of conversational marketing, an omnichannel strategy provides continuity to the customer experience, allowing them to maintain a fluid and personaliz
conversation no matter how many times they
The sum of the above benefits leads to an improvement in the customer experience. Marketing relationships are strengthen by characteristics such as immiacy, knowlge of consumer behavior and nes, empathy and personalization.
Use the information collect by customer service software to better understand your audience and provide relevant information bas on previous customer queries.
2 examples of agb directory conversational marketing appli to customer service
Conversational marketing is a strategy that allows you to nurture and strengthen customer relationships. Therefore, it is not surprising that companies adopt it when offering customer service.
Below, you can see how two companies incorporat Conversational Marketing technological solutions to improve their dialogue with customers, increase their satisfaction and consolidate their position in their respective sectors.