Facebook announced that Budget Optimization will be moving to the campaign level in September 2019. This means that Facebook is essentially eliminating budget control at the ad set level. While Budget Optimization is a great way to increase campaign performance, this change may have implications for dealership marketing campaigns, which often require strict budget control at the dealership level.
of the new Budget Optimization
for dealership marketing and offer practical tips on how to prepare for the change.
What does campaign budget optimization mean for dealership marketing?
Facebook ad campaigns for dealerships are typically structured with one ad set for each dealership location within the same campaign. For usa student data example, you might have 25 ad sets within a single lead generation campaign. This makes reporting easier and also means that Facebook’s algorithm learns quickly from campaign-level data across all dealerships.
your dealership group
may be running a Facebook ad campaign for a specific product range with multiple ad sets for each dealership or location. Typically, you would contact lists assign a budget to each ad set to maintain control over that dealership’s budget. Your campaign setup might look something like the following diagram.