Volkswagen ireland and its media agency. Phd, worked to launch a facebook lead generation. Campaign across its 35 dealerships in ireland.
Volkswagen had been successfully. Attracting high-quality traffic with facebook campaigns but was. Looking for a new way to drive lead generation. The team knew that implementing. A successful and scalable dealership lead generation campaign. Would depend on the ability to easily deliver. Leads to the appropriate dealership as quickly as possible.
The Solution a Facebook Lead Ads
campaign aimed at generating test drive leads for Volkswagen’s dealer network in Ireland.
Volkswagen wanted to test the performance job seekers data of Facebook Lead Ads as a scalable format, while also focusing on delivering a great experience to car buyers via mobile. The Lead Ad format offered buyers an easy way to inquire or csv of each customer segment book a test drive through a short form.
To ensure leads reached
the right dealership with the lowest possible friction, the team utilized Driftrock’s send-to-email and lead routing features. Thanks to Driftrock’s lead routing capabilities, leads could reach the right dealership’s inbox in real time without any contact lists manual work. This meant the Volkswagen team didn’t have to worry about navigating complicated systems or uploading CSV files, freeing up more time to focus on closing deals.