If you’re writing a post about learning to be a software developer, don’t call it something abstract like “Take control of your life by learning the art of code.”
Sure, it’s emotional and may encourage clicks, but it doesn’t use the kind of words Google wants to flag as serving the informational intent.
Incredibly powerful term
when it comes to signaling e-commerce intent. This post from Skillcrush shows us a much more effective title for this article: “Learn to Code whatsapp lead in 2021 with These Free Online Classes.”
Other terms that indicate informational intent include: “Guide to,” “Tutorial,” “Best Way to,” “When to,” “How Many,” “How to,” and “Learn to.”
A good approach is to create a page title that sounds like it directly answers a very specific question your readers will type into Google.
2. Use keywords in your post body content
There are many terms you can use in the body colombia business directory of your post to also help Google see that you have an informational purpose.
Realthread’s subtitle on this post about T-shirt pricing uses another term that the search engine associates with informational intent: “How much should you charge for your T-shirts? Learn pricing tips and strategies in this article.”
Once again, try to use words and terms that likely become one of the pillars clearly describe why a person would want to read your article. Think about it from their perspective. Ask yourself what readers want to do with this information and use words that “introduce” the content appropriately.
3. Consider the format of the article
Informational content usually follows a specific format. And Google knows this. Two very common formats are a tutorial-style sequence of steps and a numbered list of items.
If possible, try to divide your content into numbered headings along with a hyperlinked “table of contents” summary at the top of the page.