Audiences are an important part of search campaigns. They provide important signals for better bidding strategies, and in this world of increasingly broad match, they are another way to better target. And today I want to focus on 4 mistakes I often see in campaigns that use search audiences.
So what are these errors?
Audiences that are too small: the minimum audience size is 1000 cookies. So I recommend having audiences bc data indonesia that are longer. Additionally, audiences cannot include dimensions from the content network such as age, gender, and interests.
Too many overlapping audiences:
why is this a problem? Because it’s hard to evaluate what’s working. At that point, you don’t actually know how big each audience is. Just because an audience has no impressions doesn’t necessarily mean it’s not big.
It just eats away at another audience, where you might have a higher bid adjustment. That’s why I would recommend sorting the prompting – the art of asking good questions audiences and having only the main ones that you really want to track and possibly use for your bidding strategy to make decisions.
The mess of bid adjustments:
in the end you don’t even know how b2C phone list much you’ll pay. There are many options for raising bid adjustments: audiences, devices, location, ads scheduling, demographics.
That’s why I recommend approaching it systematically. We raise bids for audiences and demographics, and use negatives for everything else.