Statistics show that 44% of companies act through social networks to retain their customers. Here, a loyal community is formed, brand advocates appear (regular customers who are in love with the c level contact list organization and strongly recommend it to others). Through social networks, you can conduct sales and at the same time post valuable, interesting information. This looks like care for customers and encourages them to come back to you again and again.
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In addition, you can provide gifts in the form of guides and checklists, hold all kinds of raffles, quizzes, publish stories from the life of a business (funny or with useful tips for non-standard situations), etc.
Don’t limit yourself to just tex there’s no set path to becoming a content writer t posts, post short videos as well (instructions for using your products, reviews of new products, short videos straight from the production site, or even just funny ones).
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Loyalty programs as a way to find and retain customers
The following options will work:
- Discount loyalty program . The client receives a permanent or cumulative discount (the latter increases with the increase in the volume of purchases).
- Bonus system . The consumer is awarded bonuses for each purchase (a certain percentage of the amount spent). In most cases, 1 point is 1 ruble. These points can be spent as regular money on subsequent purchases.
- Cashback . The customer receives a refund from each purchase in the form of money or bonuses (the percentage may vary). For example, in Tinkoff Bank, if you buy in partner stores, the cashback is increased (up to 30%), and 1% is provided in general for any purchases in the amount of 100 rubles.
Mistakes when searching for clients
- Mistake number one: you don’t keep statistics
You should always record everything that happens between you and your clients. Having records on hand, you will see where you made a mistake, where you did something really right, what needs to be corrected, why the deal fell through, etc. Without statistics, you will not understand what gave an increase in conversion, and whether there was an increase at all. It is especially important to keep statistics when launching context. This then helps marketers to distribute the advertising budget as efficiently as possible.
- Mistake two: unwillingness to use CRM
Small business owners often store all their sales data in Excel tables, but CRM offers much more. Such programs malaysia numbers list are simply irreplaceable for businesses. They greatly simplify working with data and are constantly updated. Here you can find documentation, sales funnel information, status of emails sent, lead generation, chats, IP telephony, and much more.
- Mistake three: a site without SEO optimization
An SEO-optimized website becomes a reliable link between the user and your business. Such a resource will certainly appear at the top of search results. Plus, all its functionality works “like clockwork”, without any failures or glitches, which allows the client to easily and quickly navigate through the pages. And if you prefer to search for clients and interact with them