Know about Google Ads and would like to learn more about this topic so that you can take advantage of it too. Every second, Google conducts hundreds of millions of searches, and it’s common for you to see ads on most pages. Managed by Google Ads, these ads are an effective way to drive relevant traffic to your website when people search for the types of products or services you offer. Great opportunity to grow your business.
That’s why in this article we’ve given ourselves the task of teaching you what Google ads are, how they work, and the types of ads they are. What exactly is Google Ads? Google Ads is Google’s pay-per-click (PPC) platform that allows businesses to pay for increased awareness. The advantage of using Google Ads is that you can reach a very targeted audience. That is, when the audience has already shown interest in your business. They’ll see your ad. Additionally, the platform can display different types of ads: Search Network Ads.
This is the most common type of advertising campaign and appears on search engine results pages known as SERPs. Ads on the Display Network: These ads will be seen by all websites that have consented to post Google ads. These appear in the form of text, images or videos and can be targeted in different ways (keywords, geographic information or remarketing). Google Shopping Ads: It is a category that is displayed in the normal SERP or Shopping tab. Online stores display their products here, with images and data of the advertised product, usually only paid when clicked.